One Rodeo, One Volvo: The story behind the 2016 Volvo XC90 AWD Crossover

Some might find it hard to believe that a Swedish crossover utility vehicle (CUV) came to the Truck of Texas rodeo and rode away with not one, but several, top awards. Well, Volvo succeeded in disproving any doubters as the new generation 2016 Volvo XC90 AWD crossover took on seemingly more deserving vehicles and won the top prize – the Texas Auto Writers Association (TAWA) 2015 CUV of Texas award.

Although this Swedish born CUV may have seemed out of its league at the Truck of Texas rodeo, if you check its resume, you’d realize that it’s well-equipped and more than qualified to take the top prize.

Before the rodeo, the Volvo XC90 was named the Luxury Crossover Utility Vehicle of Texas while its new Volvo Sensus touch screen information system won the Best Connectivity Award. Also, its all-new Volvo T6 Drive-E 2.0L super and turbocharged 4-cylinder engine with 8-speed automatic transmission finished second for the 2015 Best Powertrain Award.

Further, you shouldn’t be surprised at Volvo’s win because this wasn’t their first rodeo. Back in 2002, they entered the 2003 Volvo XC90 and won the 2002 Truck of Texas Award despite the competition not having CUV or SUV categories. Then, as now, Volvo’s formula for success has been “One Rodeo, One Volvo” - an appropriate alteration of the Texan “One Riot, One Ranger” saying. This saying is reminiscent of how Volvo entered just one vehicle and one person to take on 16 entries from 13 manufacturers for recognition as the best crossover utility vehicle in Texas for 2015.

It’s hard not the fall in love with the features that enabled the 2016 Volvo XC90 AWD crossover to clinch a variety of awards. First of all, the Sensus information system is a must-have in any contemporary vehicle. With full navigation capabilities, a 9-inch tablet-like touchscreen, voice-command capabilities, and controls on the steering wheel, it’s easy to use this feature in a safe and effective way.

Also, the Integrated Child Booster Seat in the center of the second row, which can independently slide forward for parent access from the front row makes the 2016 Volvo XC90 AWD crossover a stylish option for families.

As proven by all of the accolades it has received, the 2016 Volvo XC90 AWD crossover remains a top choice for those who want a vehicle that exemplifies beauty, utility, and safety. We highly recommend you come in for a test drive to experience it for yourself.

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